Morgan Hass : Professional Portfolio

Below is a collection of work relevant to my career as a copywriter, content strategist, editor, designer, and event photographer. This collection reflects my most recent body of work--all of which have been initiated and completed between July 2014 and 2015. 


2015 Lexmark International : Rebrand announcement 

Role: Writer for Lexmark.com home page copy and associated sub page to announce and explain new brand. 

Scope: Home page banner and sub-page copy for international rebranding announcement.  

Click on images to enlarge. 


2015 Lexmark Solutions for Retail : Magazine

Role: Project manager, writer and co-designer of magazine. 

Scope: 24-page spread, business-oriented content, 1500 hard copies produced and handed out at Tier-1 trade show. 

Link to full spread. 

Click on images to enlarge. 


2015 Lexmark enterprise software : Rebrand announcement

Role: Writer for Lexmark enterprise software (FKA Perceptive Software) home page copy and sub-page copy. 

Scope: Banner copy and sub-page copy. 

Click on images to enlarge. 


2014-2015 Lexmark.com/RETAIL 

Role: Sole content creator and editor of all retail-related copy in retail section of website. Core member of team that defined audience, audience journey, design, and implementation. Part of review team for Web Ops and responsible for ongoing management of design and content updates. 

Scope: Full re-design and content overhaul

lexmark.com/retail

Click on images to enlarge. 


2015 National Retail Federation trade show : Lexmark booth "Now you see it."

Role: Sole writer and content creator for all show collateral and messaging; core member of concept and brainstorming team; show photographer and writer for social media / live blog from show floor. 

Scope: Tier-1 retail trade show with more than 33,000 attendees, 30x50-foot booth

*Five-year veteran

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Phil Crown 

Role: Website wireframe, design, and build; content strategy and creation for site; photography and collateral. 

Phil Crown is a Seattle-based musical artist. 

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2015 Rife Construction Services  

Role: Website build, content strategy and creation, site maintenance, photography, logo design and creation, ongoing design and marketing needs

Visit rifeconstructionservices.com

Click on images to enlarge. 


2015 NRF Horoscopes

Role: Writer and illustrator

Scope: Part of the 2015 Lexmark magazine for NRF trade show.