Morgan Hass : Professional Portfolio

Dynamic and creative marketing leader focused on building talented teams that deliver. A track record of delving into new industries and helping B2B startups use data-driven storytelling and thought leadership to build brand equity and prove market value. Big believer in “leading from the front” and creating marketing programs that treat audiences like people, not conversions.

Flexe

Senior Manager, Marketing Communications

Managed a $2.5M Marketing Communications budget
Led Flexe’s rebrand and website redesign in 2021—the company’s largest and most public-facing change since it incorporated; the project was completed on time, in under six months; increased web traffic by 41%
Launched two additional extensions of Flexe’s new brand, the Flexe Institute and Life@Flexe, both of which included new unique web instances
Repositioned the PR strategy to focus on executive voice and thought leadership; in 2021, Flexe’s earned coverage outpaced competitors by 200%, 70% of coverage was a feature or prominent mention, 66% of coverage featured Flexe leadership, and media-based referral traffic increased by 20%
Implemented an ongoing integrated marketing campaign, anchored around monthly “Market Watch” articles to promote the Flexe Institute and programmatic logistics category
Founding member and steering committee member of Women@Flexe, committee member of Flexe’s sustainability-focused philanthropic group, PhilanthroFlexe; professional mentor in Flexe’s Mentorship Program

Flexe Rebrand

Website homepage

Flexe Rebrand: Messaging & Positioning

Responsible for messaging and positioning, as well as all new website copy for launch

Flexe Rebrand: Messaging & Positioning

Sample web copy and design

Flexe: Ghostwriting

Ghostwriter for executive team, including the public rebrand announcement

Life@Flexe | Brand Extension

Owned, developed, and launched a sub-brand for Flexe’s Recruitment Marketing strategy. Single-threaded owner of Recruitment Marketing.

Life@Flexe | meetFlexe Video

One of several meetFlexe videos and profiles my team did over the years. This one profiled the leaders of the Sales, Marketing, and Revops teams

Life@Flexe | Flexe Culture Video

Directed, produced, and managed the agency to develop this video of our CEO discussing Flexe’s transition to a fully remote workforce

Flexe Institute | Flexe Brand Extension

Owned, developed, and launched The Flexe Institute, a sub-brand designed to host Flexe’s thought leadership and market insights.

Flexe Institute | Introduction Video

One of many videos that I produced at Flexe. This was one to support the launch of the Institue.

Flexe | Values

Core member of the internal team that rewrote and published the Flexe Values. Oversaw the copywriting and presentation to leadership.

Flexe | Buyer's Guide

Managed the development and design of Flexe’s Buyer’s Guide, which introduces a new business model for warehousing and enables the buying committee to make more informed decisions when assessing purchasing decisions.

AgVend

Head of Marketing

Developed both brand and new-category positioning and messaging, giving commercial teams a unified value prop and narrative to sell AgVend’s vision; completed in the first two months
Directed AgVend’s inaugural customer summit and content agenda, including nine panel sessions with customers and industry experts, resulting in 75% of AgVend customer attendance with 60+% requesting upsells for platform capabilities and services
Implemented AgVend’s first Marketing strategy and go-to-market plan, which guided the company's largest integration announcement, resulting in five media features and 20+ media pickups

AgVend Sales Enablement Materials

Along with new messaging and positioning, I redesigned AgVend’s commercial materials to have an elevated aesthetic that would appeal to enterprise audiences.

Changepoint

Content Marketing & Design Manager | Seattle, WA | September 2016 - February 2017

Led the website redesign to consolidate three websites; organic traffic increased 100% in 60 days. Instituted the first Changepoint research initiative, which got 1,200+ responses, 20+ media pickups, and 5,000 leads. Owned the content marketing and demand-gen strategies; graphic designer for all marketing assets.

Screen+Shot+2020-03-05+at+4.09.49+PM.jpg — Report // *Business Agility: Does agile adoption help or hinder agility?*

**Role:** Writer and designer of original report (design has since been changed)

View the report

2015 Lexmark International : Rebrand announcement

Role: Writer for Lexmark.com home page copy and associated sub page to announce and explain new brand.

Scope: Home page banner and sub-page copy for international rebranding announcement.

Click on images to enlarge.

2015 Lexmark Solutions for Retail : Magazine

Role: Project manager, writer and co-designer of magazine.

Scope: 24-page spread, business-oriented content, 1500 hard copies produced and handed out at Tier-1 trade show.

Link to full spread.

Click on images to enlarge.

2015 Lexmark enterprise software : Rebrand announcement

Role: Writer for Lexmark enterprise software (FKA Perceptive Software) home page copy and sub-page copy.

Scope: Banner copy and sub-page copy.

Click on images to enlarge.

2014-2015 Lexmark.com/RETAIL

Role: Sole content creator and editor of all retail-related copy in retail section of website. Core member of team that defined audience, audience journey, design, and implementation. Part of review team for Web Ops and responsible for ongoing management of design and content updates.

Scope: Full re-design and content overhaul

lexmark.com/retail

Click on images to enlarge.

2015 National Retail Federation trade show : Lexmark booth "Now you see it."

Role: Sole writer and content creator for all show collateral and messaging; core member of concept and brainstorming team; show photographer and writer for social media / live blog from show floor.

Scope: Tier-1 retail trade show with more than 33,000 attendees, 30x50-foot booth

*Five-year veteran

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